If you’re a local business owner trying to get more customers online, you’ve probably wondered: Should I be using Google Ads or Meta Ads (Facebook and Instagram)?
Both can work — but for different reasons. In this post, we’ll break down how each platform helps small businesses grow, what their strengths are, and how to choose the one that fits your goals and budget.
The Big Question Every Business Owner Asks
Every week, business owners ask the same thing:
“Which ads actually bring in customers — Google or Meta?”
The truth? Both platforms can deliver amazing results… if used correctly.
The key is understanding how they work and what kind of customer each one attracts.
What Google Ads Does Best
Google Ads is like digital “window shopping.”
People go to Google when they already know what they want.
If someone searches “roof repair near me” or “best personal trainer in [your city]”, they’re ready to buy right now.
That means Google Ads puts your business in front of people actively searching for what you sell.
Best for:
- Service-based businesses (plumbers, roofers, real estate agents, etc.)
- People ready to buy or call
- Quick lead generation
Pro Tip: Focus on search intent keywords (e.g., “buy,” “hire,” “near me”). That’s where Google Ads shines.
What Meta Ads Does Best
Meta Ads (Facebook & Instagram) are different.
People don’t open Facebook to buy something — they scroll to relax, be entertained, or connect with friends.
That means your ad has to catch their attention and create demand.
Meta Ads work best when you have a strong visual offer — like a discount, limited-time deal, or transformation story.
Best for:
- Building brand awareness
- Promoting offers or seasonal sales
- Visual or emotional products/services (fitness, beauty, real estate, etc.)
Pro Tip: Use real photos or videos — people trust them more than stock images.
Which One Gets Better Results for Local Businesses?
If you need leads quickly, start with Google Ads.
It targets people already looking for your service — easy to measure, fast to test.
If you want to build recognition and stay visible in your local area, Meta Ads can help people remember your brand when they do need you.
Simple Rule:
Use Google Ads to capture intent.
Use Meta Ads to create intent.
Both can work together beautifully — one catches hot leads, the other keeps your business top of mind.
When to Use Both Together
The most powerful strategy? Combine them.
Here’s how:
- Run Google Ads to capture people searching for your service.
- Retarget those visitors with Meta Ads — showing reminders, testimonials, or special offers.
This combo keeps your brand everywhere — search, Facebook, and Instagram — and multiplies your conversion rate.
Final Thoughts – Pick the Right Tool for Your Goals
You don’t have to guess which ads will work.
Start with your goal:
- Want instant leads? Go Google.
- Want more visibility? Go Meta.
- Want both? Use both strategically.
I help local businesses build ad campaigns that actually convert — not just get clicks.
Let’s find out which platform will bring you the best ROI.