Getting your first 10 leads from Google Ads doesn’t require a huge budget — just a clear plan.
Google Ads lets you appear right when potential customers are searching for your exact service.
In this post, you’ll learn how to set up a simple, effective campaign that brings in real inquiries — not just clicks.
The Power of Google Ads for Small Businesses
Google Ads is one of the fastest ways to get in front of people ready to buy.
Unlike social media ads, you’re not interrupting people — you’re showing up exactly when they’re looking for what you sell.
That’s why even a small campaign can deliver great results if you set it up correctly.
Step 1 – Know What You’re Offering and Who You’re Targeting
Before you even open Google Ads, get clear on:
- What specific service or offer you’ll promote (e.g. “Roof Repair in Austin” or “Free Fitness Consultation”).
- Who your ideal customer is (location, intent, and problem).
Tip: The more focused your offer, the cheaper your leads will be.
Example:
Instead of “plumbing services,” run an ad for “Emergency Leak Repair – 24/7 Local Service.”
Step 2 – Set a Simple, Realistic Budget
You don’t need to spend thousands.
Start with $10–$20 per day — enough to test your keywords and get data.
Then, as soon as leads start coming in, reinvest what works.
Google Ads rewards consistent testing — not big spending.
Pro tip: Turn off campaigns that don’t perform after a few days, and double down on the ones that do.
Step 3 – Use High-Intent Keywords
Use keywords like:
- “roof repair near me”
- “best real estate agent in [city]”
- “website designer for small business”
Avoid vague ones like:
- “marketing”
- “cheap websites”
- “advertising ideas”
Focus on phrases that include “near me,” “hire,” “book,” “call,” “buy,” or your city name — these convert fast.
Step 4 – Create a Focused Landing Page
Don’t send traffic to your homepage.
Create a simple page focused only on the offer in your ad.
Your landing page should have:
- A clear headline matching your ad text
- Short explanation of your service
- A form or “Call Now” button above the fold
- A photo or proof element (like testimonials)
Keep it clean, direct, and mobile-friendly.
The goal is one thing: get their contact details or call.
Step 5 – Track Every Click and Call
If you don’t track, you’re guessing.
Use Google’s built-in conversion tracking to see:
- Which keywords bring calls or form submissions
- How much each lead costs
- Which ads perform best
Once you know your numbers, scaling becomes easy — you just increase the ads that work and stop the ones that don’t.
Final Thoughts – Start Small, Learn Fast, Grow Confident
Your first 10 leads from Google Ads are closer than you think.
Start small, keep your offer simple, use high-intent keywords, and track everything.
Once you get results, you’ll have proof your ads work — and that’s when growth becomes predictable.
we’ll help you build a campaign designed to bring your first 10 leads fast.